[Video] Special Live Book Review: Linchpin by Seth Godin

Hello folks,

let me offer you  food for your souls before upcoming weekend.


More take aways from Seth’s Linchpin reading adventure are:

  • I have got to know Anne Jackson and I have even ordered her book for Kindle. She is truly awesome human being. Subscribe to her blog, too!
  • I have found out who is behind design of an iPod (I didn’t know it before). Watch interview with  Jonathan Ive. Such a humble gentleman…and even handsome;-) True Linchpin.
  • I have got to read breath-taking story about  Ed Sutt and his invention of live saving nails.
  • I have watched movie Memento, guys it is really super cool one, watch it carefully;-)
  • I have listened to the art of Keller Williams, check him out  here. Hilarious! He is for sure ignoring his lizard brain, when walking bare footed on the stage;-)
  • Inspiring was also story of Frank Elliason from ComCast and his Linchpin approach to using Twitter, watch his speech about “why brands should be on Twitter”, here.
  • I have also enjoyed video by Sandy Pentland from MIT, where he was talking about honest signals, which as Seth has also mentioned in the book, are the only signals that travel.

Slovak blog about Linchpin will be online within tomorrow, just check in at.



P.S.: Gosh, I thought I have not said a fraction of what I wanted to share and yet, video is 10 minutes long;-)I don’t understand how Chris Brogan could make Linchpin book review video in less than 2 minutes? But that’s what is super cool about life, we all have our own ways of shipping;-)  Thank you for your art, Chris;-)


  1. Thanks for the video.
    What is the message behind you saying? 🙂

    • Ivana Sendecka says:

      Thanks for watching. I appreciate it.
      I believe there have been couple of messages in there. I have no doubt you have spotted it. 😉

  2. Kennie De Vore says:

    Ja ako profesor musim napisat koment. Ale radsej po anglicky. 🙂

    1. I do not brainwash students, instead I view my main role as trying to teach students how to teach themselves. I agree there may be some old school profs that are boring, that lack creativity, and view education as a sort of one way direction for sending information. But education has changed greatly in recent years and will continue to do so with a new generation of teachers and professors, etc.

    2. There are rules and there must be some compliance. I teach biology, medicine, etc. There are things that must be learned and methods that must be repeated exactly. If I am teaching someone to land an airplane, then you must hope that the student is brainwashed in the sense that they follow your directions exactly. Same thing if you are teaching a surgeon, etc. You do not want a rogue surgeon who makes things up as they go and try own their own creativity on the patients.

    • Ivana Sendecka says:

      Hey Ken!;-)
      Welcome to “super cool gang” of ours!;-) I am so glad you have watched the video and you had the urge to react!;-)
      @1. brainwashing at school: Excellent, that you inspire your students and that you are part of great shift and change which is taking place around us. Please keep on shipping your gifts! You are LINCHPIN!;-)
      @2.compliance:indeed, you cannot be really experimenting with rules in above mentioned examples. But still you can create your own rules, in for example the way you will treat your patients: will you just hardly look at them to tell them that they are going to undergo surgery, or will you engage your “art” and truly connect with the frightened patient and will talk gently to her? as a pilot, will you be yapping to the microphone the same messages in a bored tone with such a speed that no one can listen to what you are saying, or you will be considering fact, that people would love to hear caring voice and maybe something funny/touching/original when their movies are getting interrupted by captain’s talking? these are things which no one told you to do it, but you do it=ship it, and make a difference in someone’s life.

  3. Hi Ivana,

    Thanks for a great video review about a great book! I too get very frustrated by the complacency of people who are just happy to “follow the crowd” or do what they’re told. We need people out there to keep reminding ust to think our own thoughts and trust our inner wisdom (or lizard brain :-)), to guide us to right action in any given moment.

    Thanks for sharing! Looking forward to continued insight and conversation…

    • Ivana Sendecka says:

      Hi Tisha!
      WOW;-) Welcome, welcome, welcome to our “super cool” gang. I am so delighted to see your comment.

      Your web site is awesome! You are certainly not following the crowd and you do live your passion!

      Thanks for stopping by and see you around SOON.

  4. Nice message 😀
    Thank you for the encouraging video, again.
    I’ll put the book in my wishlist on Amazon (the list is getting awefully longgggg. :D)
    Have a wonderful weekend!
    All of you

    • Ivana Sendecka says:

      Hi Arjan!;-)
      I am glad you have noticed the background message for YOU!;-)
      Thanks for coming over to our ” super cool” gang;-)
      You have a wonderful weekend too;-)

  5. thanks for getting to “know” me 🙂 and sharing my blog with your friends! i truly appreciate it.

    • Ivana Sendecka says:

      😉 Hey Anne!;-)
      This is so super cool that you have stopped by!;-) I am truly delighted;-) wohoooo;-)
      You are doing amazing work!I cannot wait to read your book.
      Keep on spreading light.
      Have a super cool day.
      Once again thanks to Seth, for “introducing” us;-)
      See you around;-)

  6. I like your point that we were born creative and playful.

    Good job on the video review and I like that you used props (such as the written card and the book) and shared your insights along the way.

    • Ivana Sendecka says:

      Hi J.D.
      welcome to our “super cool” squad;-) I am soooo grateful for your comment. Thank you!
      I have checked your blog, it is awesome! You have one more subscriber, now!;-)
      Have a great Sunday and see you around!

  7. Excellent Ivana. Well said.
    This encouraged me to post (ship an idea) I have as draft around here.
    Please keep doing the review videos of the books you read. Good ideas comes as people hear you talking.
    BTW mixing the written (conversationalist) voice of the blog with videos like this, makes the conversation to be felt more connected.
    I feel I have to do something about it and I feel I’m kind of late already. At the same time, I know that’s exactly the right kind of pressure I need 🙂

    • Ivana Sendecka says:

      Hey Seb,
      thank you for watching!;-) I am so excited that it inspired you to add videos into your shipping! I cannot wait to “meet you” in moving pictures as well!;-)
      Moreover, the only best time to do something is NOW;-) so start shipping your art NOW:-)

    • I completely agree Seb. It’s clear watching Ivana how books have the power to transform lives! In my quite hectic life (kids, blog, business, etc.) I often neglect my love for reading inspirational books but Ivana has reminded me how essential that activity is for my continued spiritual journey…picking up a copy of Linchpin is now on my weekend shopping list!
      (and thank you again Ivana for sharing your light – gosh, I feel like I’ve been saying that a lot lately) 🙂

  8. Ivana Sendecka says:

    Love and light back at you, Tisha;-)

  9. Vinikajuca recenzia 🙂 a kolko zaloziek tam mas 😀 verim ze tato kniha ta naozaj oslovila uz sa tesim kedy si ju precitam 😀 dik za tip


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  2. […] Chris has shipped, Chris has lived and he has shared his adventures with the world. He is true Linchpin and artist, which makes difference. His first book is truly inspiring read and I believe that none […]

  3. […] case you have not read Seth’s book Linchpin yet, let me re-post video with live review of this must read piece of art. […]

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