Why Turning Off Your Desires Can Be Good For You?

Hey SCG,

2011 has started with really precious events for me and I hope,that lessons learned from it; will have an impact on you too. You might remember recent shipment about goals and its execution, in which I was encouraging you to do/ship/create/deliver rather than waste time on planning your actions. Recently I have been blessed with another epiphany moment of my life, after which I have started to free myself of desires (and by now, I can tell this is gonna be a lifelong path of  aware observing of myself  & of own thoughts every single day). Sounds horrifying? Possibly, yes. Do you want to know what has desireless mindset done for me? Carry on, reading then.

Letting Go Does NOT Mean Being Passive – It Is Quite Opposite!

Some of you might object, that when you give up your desires, it will mean that you have no ambitions and that you will become like rotting passive vegetable with such attitude. Initially I had the same fear as well.

BUT, what life taught me is, that the moment when I gave up need to be in control of things/events/outcome, it has unleashed even more energy from within me, which was previously consumed by attachments like expectations, wish for a reward or pleasure from recognition. So, I was able to deploy newly emerged & freed energy into real action = shipping.

Are you not convinced yet? Let me sketch a brief story about above mentioned thoughts and how surrendering to the flow of life & focusing only on being authentic “shipper”=doer, no matter of the fact, if I will get credit for it or not, worked for me in real life. (And it might work for you, too)

Story Of a Surrender & Its Mind-Blowing Result

On 24th January, just one day after 2nd NGLS Conference, my Google Reader indicated unread post next to  Seth Godin‘s bold project on changing book publishing industry (which I am sure, you SCG-ers must have heard of, too)  The Domino Project.

I have jumped straight on unread The Domino Project post, which was written by Seth’s accomplice “in crime” –  Amber Rae where,  she was calling out to the world, that they are In Search Of a Domino Street Team.

Exhausted as I was from NGLS, I did fill in application right away, with total disattachment to the outcome, that is if I will be picked or no. I  have simply told myself, that “I will be promoting Seth’s project regardless if they will officially assign me or not. I love Seth’s art and he is a great source of inspiration for me, therefore nothing can prevent me from “sneezing”= spreading word about his project.”

I have surrendered of my desires/expectations and wishes. I have employed all my attention and focus only on  filling in sincere and authentic application, which I have meant from the bottom of my heart.

What Was the Result?

2 days back I have received email from Amber with subject line: Domino Street Team: You Are In!

How super cool is that?

I , #IS and you – SCG, we will have an honor to be part of changing not only book publishing history…

Let me conclude today’s shipment with words by one of the greatest minds in human history – Jiddu Krishnamurti, who has also inspired me to be more aware of my own thoughts and emotions. Jiddu says in his book Freedom from the Known:

You cannot think about joy. Joy is an immediate thing and by thinking about it, you turn it into pleasure. Living in the present is instant perception of beauty and the great delight in it without seeking pleasure from it.

Oh, my it was such a joy to ship this post for you. Thank you for that! And I am strongly encouraging you to remember this equation :

Shipping with Love + Being Desireless = Dreams Come True


what is your take on leaving expectations and desires behind? Have you ever experienced something worth remarking, when you forgot to focus on who is going to get a credit or what pleasure should it bring you at the end?

Back at you now.




  1. Woohoo. Congratulations, Ivana.

    Great post and very timely for me. I’ve been struggling with a couple of projects because I am too worried about the outcomes. As you say, not worrying about the outcome, doesn’t mean stopping moving forward. I will meditate on this and try to free myself to focus on the process and the joy of making.

    Thank you for sharing this exciting story with us. I’m so happy to be involved with the Domino Project vicariously through you.

    • Hey Frances,
      thank you for your kind words;-)
      I have full confidence, that you will get into enjoying the journey with your projects, too.
      Keep us all posted!

  2. Peter Csík says:

    Hi Ivana,

    I do not understand one thing: I dislike most of your IS you have shipped. This one is one of them. I usually feel that there is something wrong with them in general, but I can not explain it.


  3. This post if the best so far! I mean all your posts are great, Ivanka, but this one I simply love. I do have desires and Its hard to control myself when I have one. In other words – I am like a man, but instead of penis, I have this little “centre of desire” and when I desire something, my brain stops working (it sounds more funny in slovak – som ako chlap, ale namiesto penisu mam centrum stasticka a ked sa aktivuje tak sa mi totalne odkrvi mozog:). Just like yesterday, I was supposed to study for exam but instead I was thinking about the future, dreaming and desiring about something I cant even affect (I have already done everything I could in order to achieve it, so I should just wait) . I think its good to desire something, but its better to do everything I can at this moment to make my dream come true and then just let it go and stop daydreaming. I think there was some passage about that in the book The Secret that if you keep thinking about it and desiring, you are impatient and basically you tell the universe (higher power or whatever you call it) that you dont really believe it getting it. If you really believed in getting it, you would be sure you get it and you would stop longing for it.

  4. Hi Ivana!
    Truly great article , once again 😉
    I think it could be some truth in it , anyway i think it is included even in the Noble Eightfold Path of budhism , to throw away all your desires . But it made me think ,
    how can i reach my goal if not with every-cell in my body-focus on particular state i want to be in at the end of my way ? But i am also aware of fact that we should enjoy path to goal rather then goal itself and that is a time when we forget about our ‘desires’ i guess… It is a really thin line between these two thoughts ,isnt it ? i am little confused now , but maybe i am not far enough on this road to know how it all works…

    • Hey Adam,
      thanks for your comment!
      I totally agree with you that it is a very very thin line between focus/dedication and a need/urge to be in control.
      It requires absolute awareness, day in and day out. And as you said, life is a journey and we have a choice to walk through it aware or ignorant, choice is ours.


  1. […] This post was mentioned on Twitter by Waqas Ali, Ivana Sendecka. Ivana Sendecka said: Find out "Why turning off your desires can be good for you?" http://bit.ly/ijlOT0 #IS 😉 […]

  2. […] Team Members: Mohit Pawar provides some background on the Domino Project. Ivana Sendecka on the importance of shipping. Rex Williams on spreading ideas. Tom Fiffer on what’s cool. Paul Lancaster on the rise of […]

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