[Review of Books] Read by #IS in March 2011

Hello SCG,

you might have noticed, we are still missing last 2 months of book reviews -> so, let’s stop whining & let’s ship them instead.  March 2011 was without any doubt the most life-transforming month of my life & books, which I have read during it will carry a special scent with them forever. Which are they?


#1

Poke the Box – Workbook (pdf.) by Seth

Twenty two pages long beautifully designed free pdf. file is follow up on 1st book published by the Domino Project -> Poke the Box (PTB) or it is a teaser for those who are still hesitant about purchasing learning from PTB.

I do recommend you to: read it from this link -> download it -> re-read it again -> print it 2 times -> fill in your answers in 1st print out -> give away 2nd printed pdf. to someone you know, who is poking the box or needs a little kick to do so.

#2

The Designful Company by Marty Neumeier

First of all, let me express my total gratitude to my friend Dodo (@LivePozitive) for recommending & giving me to read Marty’s book. It is shame, that till date I did not have a clue about this super cool design thinker (@MARTYneumeier). (but it does not matter now – what matters is, that now we are informed)

Designful Company is deliciously designed tiny book & it is a must read for every empathic person, who runs a business or is part of an organization – who cares to create sustainable exciting living culture of innovation => so, I guess that makes most of us here at #IS, right? 😉 More about it in “Quotes of the Month Column bellow”.

#3

The Thank You Economy by Gary Vaynerchuck

Gary Vee’s second book -> The Thank You Economy (TYE) was gift to myself after my 4th day in the hospital. (Note #justsaying:  thank you in title of Gary’s book had lot to do with my emotional state that time, when I was grateful to be alive. )

I have “fell in love” with Gary in May 2009, when his talk at Web 2.0 Expo inspired me so much, that I have walked out from my job -> 2 months after watching it. So, buying & reading for TYE was no-brainer for me. I have also written ode (= blog post) to Gary (@garyvee) and TYE in Slovak language few days back ->  here it is. (Note: it includes  Gary’s videos in English, so you non-Slovak SCG-ers can at least watch those)

Bottom line: Go and get TYE, now!

#4

Seeking Wisdom by Paul Bevelin

Seeking Wisdom: From Darwin to Munger is certainly a jewel among books, which I have read recently. I owe huge thank you to Derek Sivers (@sivers) for pointing it out on his blog. “Thank you, Derek!”

(Note to myself: Bevelin’s book title is very well-fitting after experiencing March 2011 events. Yeap, “Seeking Wisdom” was what I was up to then & I am up to now)

Bottom line: get this book -> read it slowly-> study it -> make notes & never settle down in the quest of seeking wisdom 😉

Bonus: here are generous notes from Seeking Wisdom by Derek Sivers -> I could not have done it better;-)

***

Quotes Of the Month Column goes to Marty’s Designful Company

*

You can’t stick “innovation” into your tag line & expect magic to ensue. If you want to innovate you have to build a culture of innovation.

*

Companies fail because they cannot imagine better course.

*

Keep stories: 1. simple, 2. unexpected, 3.concrete, 4. credible, 5. emotional.

*

Respect is the first casualty of internal design teams. Include them in high-level conversations.

*

Closer you look at the history of design. The more you see, that lone genius is more myth than fact.

*

Good ideas don’t care who they happened to.

*

Great ideas can survive only through acts of bravery.

*

The biggest hurdle to innovation is the corporate longing for certainty about costs, market size, revenues & other quantities, all of which cannot be known when an idea is new.

*

Measurement & innovation are locked in a dance, that they can do either badly or well.

*

Measurability decreases as importance increases.

*

How you learn is vastly more important than what you learn!

*

Instead of viewing acquired company as an uneducated child, view it as an inspired teacher.

*

Chief Design Officer – person with the strategic & creative chops integrating the design of everything company makes, says & does.

*

Innovation flourishes best when design has a seat at the table.

*

How do you measure talent? How do you increase inspiration? How do you crank up creative joy?

=> by recognition!

*

Traditional vs. Designful Company:

focus on costs vs. focus on customers

jobs are role oriented vs. jobs are project oriented

risk taking is discouraged vs. it is can – do

worker are siloed vs. workers collaborate

beuaty is tacked on vs. beauty is built – in

*

Change is power. Design is change.

*

Difference + design = delight.

*

A designer is anyone who tries to change an existing situation to an improved one.

*

The best design thinkers tent to be empathetic, intuitive, imaginative & idealistic.

*

You cannot decide the way forward, you have to design the way forward.

*

Designful leaders reject the tyranny of “or” in favor of the genius “and.”

*

Designers use non-logical processes that are difficult to express in words but easier to express in action.

*

In the making designers learn what they are doing, while they are doing it.

*

Good design does not depend much on the eye of the beholder, but on combination of aesthetics & ethics. Good design exhibits virtues.

*

The true gift of digital invention is not information but collaboration.

***

SCG,

which quote of Marty Neumeier has resonated with you the most? Do you know any designul company near you? + Please, share with us your reading tips, too.

Over to you now.

i.

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Comments

  1. > never settle down in the quest of seeking wisdom
    The beauty of the quest is the journey you create in the process.

  2. Brano says:

    Hi Ivana,

    I like these:

    * The best design thinkers tent to be empathetic, intuitive, imaginative & idealistic.

    * In the making designers learn what they are doing, while they are doing it.

    Have a nice evening.

    • Thanks for liking and reading Brano.
      Keep on making stuff. Put your imagination, intuition and ideals into it.
      😉
      i.
      p.s.: thanks for coming down to Poprad for Linchpin day!

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